The Digitalniyo Archive
Join 1,000+ people getting weekly tips on how to grow their audience and business online with insights on social media marketing and online business.
5 Top Social Media Trends for 2025
Hey Reader, With 2025 right around the corner, I'm starting a new series here on the newsletter that'll be focused on getting you ready to crush your social media goals. Today's letter is about trends. Specifically, the top social media trends that you need to be aware of so you can take advantage of them in 2025. While I'm not the biggest fan of trends, things move fast in the social media space so it's important to be up to date. Let's get right into it. 5 Top Social Media Trends for 2025...
Why your content isn't standing out
Hey Reader, Does it feel like your content is drowning in the ocean of content in your niche? Are you struggling to stand out and attract more of your target audience and ideal clients? If you answered yes to either of those two questions, it might be because you aren’t communicating what sets you apart from everyone else in your content. Here's the truth... Educational content isn't enough anymore (especially now that AI has made it easier than ever to create) So what should you do instead?...
The 4 step framework for IG growth
Hey Reader, I'm personally a big fan of frameworks. framework: a basic structure underlying a system or concept. Why? For someone who is as interested in learning as I am, I need a way to make sure I retain as much information as possible, and having frameworks for different things is one of my favorite ways of doing so. I have frameworks for writing, sales, content creation and any skill I decide is worth learning. With time and experience building several Instagram accounts, I’ve also been...
3 key lessons from my first launch...
Hey Reader, You may or may not know this but... I just finished rounding up the launch for my new ebook "The Content Creation Blueprint" which helps coaches and service-based business owners gain their first 10K Instagram followers the right way using CONTENT. As this was my first time ever publicly launching an offer, it was a learning experience filled with many ups and downs... Here are some of the key lessons I learned during this period so you can take a few of them and apply them to...
How to find high-performing content ideas
What's the first step when it comes to creating content that goes viral? Simple... picking the right content ideas. Getting this aspect of your content creation process right makes everything else much easier. So how do you actually come up with these content ideas? Before answering that question, we first need to discuss something important that a lot of people misunderstand. Content pillars and the role they play Content pillars are the topics that you consistently talk about in your...
Why you aren’t getting results on IG
Do you want to know why most people struggle to get the results they want on Instagram? It's because of a lack of priorities. Here's the thing... There's a lot of information out there about how to grow on Instagram. There's no shortage of tips, strategies, and techniques all claiming to be the one thing you need to finally start seeing results on Instagram. And maybe I'm responsible for spreading some of this as well as my past content has focused on some of them. But the fact is, most of...
4 educational content types
People love new information. They love learning about stuff they might not have known about as long as the topic is something they're genuinely interested in. You can use your content to provide this information by creating educational content for them. Educational content is content that is created with the goal of teaching your audience something new or interesting. Doing this regularly is a great way to Establish credibility, Build your authority and trustworthiness, And grow your audience...
How to create IG content that converts
Hey, Reader, What's your process like when it comes to creating content that converts? At the end of the day, social media is a game for attention... And content is the medium on social media through which you: Grab people's attention, Hold that attention, Direct that attention. So how effective your content is and how well it converts comes down to how effective you are at doing these three things. Whoever grabs attention best, holds it for the longest, and directs it where they want wins....
Fail your way to success on IG
What should you do when you post something and it does badly? Like really badly. You spend hours working on a reel and it becomes your worst post till date. You check the script for your carousel 3 times, spend all this time in Canva making the design look attractive only to post it, and... ...14 likes. "F*ck this!" "Making content is a waste of time" "Sometimes I wonder why I bother" "Instagram sucks!" Sound familiar? Let's break down how you stop yourself from spiraling when this happens....
The best way to stand out on instagram
No matter what you do, chances are pretty high that you won't be the only one doing it. Business coach? There are plenty of other people doing it Social media manager? There are hundreds more. Web designer? Don't even get me started. And while saying "it's too saturated" is sometimes just an excuse used by some people to hold themselves back from taking the action they know they need to take... There's no doubt that there's more competition than ever before and being able to stand out in a...
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