Hey Reader,
The beginning of the year is an exciting time for most people.
It makes them feel like they've gotten a fresh start and can finally start taking action to get where they want to be in life.
For this reason, a lot of people make New Year's resolutions in January.
They set goals and make all sorts of plans for the year.
Now, there's nothing wrong with this...
The problem though is that most people give up on their dreams by February or March because while making plans is easy, sticking to the daily actions needed to bring them into reality is much more difficult.
This is why they never achieve their new year goals.
When it comes to achieving your goals on social media as well, it's the exact same thing.
Having a goal to hit 100K followers or $100K in revenue sounds good and gets you all fired up when you get started.
But when it's been a month of posting consistently and not seeing results, you start second-guessing yourself.
And by the time another month comes along, you're considering quitting altogether.
The only way to prevent this from happening is by having a solid strategy to hit those goals and never quitting.
That's what we'll be talking about in today's letter.
Let's get started.
How to finally achieve your social media goals in 2025.
1. Get clear on your social media goals
The first step to hitting your goals is getting very clear on them.
Don't have vague goals like "I want to post more on Instagram in 2025"
Instead, make it specific "I want to post 5 times a week on Instagram in 2025"
Don't say "I want to grow my business revenue in 2025"
Say "I want to add an extra $100,000 to my business revenue in 2025"
The clearer your goals are, the easier it is to create a strategy to get you closer to achieving them.
After getting clear on your goals, don't just keep them in your head. Make sure you write them down.
Research has shown that people who write down their goals are 42% more likely to achieve them than those who don't.
So take out a piece of paper or use the notes app on your mobile device...
Write down your goals.
Write down why they are important to you.
Write down who you'd be in one year after achieving them.
BTW: If growing to 10K followers and beyond on Instagram is one of your goals in 2025...
I’m offering NO CHARGE 1-hour 2025 Growth Kickstart Calls (valued at $150!) exclusively for coaches and service-based business owners. In this session, you’ll get actionable strategies to grow your audience faster and start attracting more clients right away.
There are only 5 slots available, and bookings close on January 10th so don’t miss out!
Book your call now!
Let’s make 2025 your breakthrough year.
2. Create a social media strategy
If your goal is the "what", your strategy is the "how"
Basically, this is how you plan to achieve the goals you've set.
This is where a social media strategy comes in.
Some key elements of a successful social media strategy include:
Audience Research:
Who are you trying to reach?
What are their demographics and psychographics?
Competitor Analysis:
Who are the successful competitors in your industry?
What are they doing right in terms of content and other strategies that you can take inspiration from?
Content creation:
What kind of content will you be sharing to connect with your audience and why?
Will you be focusing on educational, inspirational, or a mix of both?
What are your content pillars?
How frequently will you be showing up per week?
Engagement strategy:
How will you make your audience feel seen by interacting with them in the comments and messages?
Social platforms:
Will you be focusing on Instagram alone or another platform like TikTok or LinkedIn?
Are you at the stage where you're taking on multiple platforms rather than just one?
These are all essential parts of your social media strategy that you can't skip out on.
3. Break your strategy into daily habits and implement it ruthlessly
"We are what we repeatedly do, excellence therefore is not an act but a habit"
That quote from Aristotle is quickly becoming one of my favorite because it really drives how the importance of habits.
Your daily habits are what will ultimately determine whether you hit the goals you set.
If you want to hit 100,000 followers on Instagram but you post only once or twice a month on your feed then it really shouldn't be a surprise if you don't hit that goal at the end of the year.
If you need help with building habits then I highly recommend reading the book "ATOMIC HABITS", it covers pretty much everything you need.
Whether you want to make posting or sales calls or making videos a habit, it has you covered.
To make this easier for yourself, here's a mindset shift:
Make your habits the goal.
This ensures that you're 100% in control of achieving your goals.
For example: "Hitting 100K followers on Instagram" isn't fully within your control.
You could do everything right and not hit it.
Or maybe you just hit 90K followers instead"
However when you make the action or habit that's likely to get you those results e.g. "Posting 5 times a week on Instagram" the goal...
Then you can be confident that you hit your goals every single week that you post 5 times.
4. Never stop
"For the person who never gives up, time eventually gives up and gives them what they want"
Staying consistent and continuing to show up is essential when it comes to seeing success in any area of life.
But...
It's especially important on social media...
This is because from what I've noticed, growth on social media isn't linear but exponential.
This means it could take you 3 months to hit 1,000 followers but 1 month after that, you could hit 10,000 followers.
You would have missed out on that exponential growth if you weren't happy with the initial 1,000 and had decided to stop.
So you need to keep going no matter what.
Make the commitment to yourself and keep showing up even if it feels like no one is paying attention.
Keep posting and improving your content.
Remember that everyone on social media started from 0.
The only difference between you and them is TIME and EFFORT.
Here's a quote from Hormozi which seems like a great way to round off this newsletter.
P.S.: Ready to kickstart your Instagram growth in 2025?
I’m offering NO CHARGE 1-hour 2025 Growth Kickstart Calls (valued at $150!) exclusively for coaches and service-based business owners. In this session, you’ll get actionable strategies to grow your audience faster and start attracting more clients right away.
There are only 5 slots available, and bookings close on January 10th so don’t miss out!
Book your call now!
Let’s make 2025 your breakthrough year.
